I see plenty of advertisements for Spas, Spa services and Spa parities these days. The promote the purchase of massage, facials, saunas, body scrubs and more. The Spa business along with fitness (sometimes combined in the same space) has been one of the fastest growing businesses in major cities around the country for the past 20 years.
The marketing of spa services has been very successful. The emphasis in the marketing has concentrated on the pampering aspect of going to a spa. The need for pampering in a fast paced, competitive society such as ours is legitimate and deserves exposure. At the same time, this emphasis on pampering may go over the heads of certain segments of the population, who could benefit greatly from regular of even an occasional spa experience.
In particular, many men still have not experienced the benefits of visiting a spa. The idea of pampering in some minds is still something for women and metrosexuals. Real men don’t eat quiche and most certainly do not enter the fru-fru halls of a spa. Stone age thinking, but still very prevalent.
Massage is the one aspect of the spa that is pretty acceptable across genders. But it too fails to attract some people because it is looked at as a luxury. “I’ve had a massage before. I felt like a new man afterward. But it’s just to expensive to do regularly’”. This is something I’ve heard from woman also. Not just in reference to getting a massage, but in response to any sort of spa treatment.
I think there is an opportunity here for those of us in the health and fitness professions to highlight the health benefits of going to a spa or soliciting the services of a spa professional and integrating spa therapies into our clients healthy lifestyle programs. The treatments that I listed above are not only delightful to experience, they are healing to the body, mind and spirit. Spa treatments are detoxifying, stress reducing and can also be bonding for couples, families and friends. These three aspects alone are some of the most powerful preventive and curative medicines at our disposal.
The two that I find indispensable to maintaining my health are massage and saunas or steam baths. The sauna takes a few minutes to get used to if you haven’t been. But the moment of initial discomfort is worth it. As the body temperature rises, perspiration and blood circulation increases. The muscles and organs are stimulated and toxic waste is removed from your body through perspiration.
The heat also relaxes the muscles, making them soft and pliable. Try stretching after spending a few minutes in a sauna or steam room. You will find that your range of motion has increased significantly. Minor aches you may have been experiencing many times melt away.
To put the icing on the cake, have a massage done after spending at least a combined half hour in a sauna and hot tub. You will arise from the table so relaxed, you would be wise to take a little nap before leaving the spa.
High powered business executives, pro athletes, politicians, royalty and entertainers have been taking advantages of spa treatments for hundreds of years. If you feel you can’t afford a massage, get a 30 minute chair massage. You will not regret it. Most chair practitioners charge somewhere in the region of $1/min. Shop around for a spa or freelancer in your area that has reasonable rates. You can usually save on treatments by buying multiple sessions as part of a package. This will also motivate you to get treated on a regular basis.
My favorite place here in New Jersey is King Sauna. I go mainly for the variety of heat treatments available. Women swear by the body scrubs they get there.
Make spa services an integral part of your Sacred Wellness Lifestyle Program. See you at the spa.
PS. Free Pre-Boot Camp continues Tuesday. 3 sessions remaining.